The Upcoming New War in Mobile Industry: ARM Vs. Intel
ARM is currently dominating the mobile processor market and other chip makers, like Intel would be restless as ARM’s influence is vast and deep. Once, netbooks were the hottest item and Intel popularized its low-power chips, the Intel Atom processors. Now, netbooks are slowly falling by wayside and Intel is losing domination in the small form-factor computing. It has tried to keep up by releasing new Intel Atom processor; with SoC (system on a chip) models arriving any day now. Unfortunately, Intel’s solutions are not catching on in the mobile space. You may blame it on Apple and Google, as major mobile platforms are optimized for ARM’s chips.
ARM’s CPUs are known for their low power consumption, which works on its favor in the mobile industry. This is also the main reason why ARM chips are used in smartphones and tablets today. ARM’s first big win was when Apple chose it for the original iPhone, which paved the way for the domination in the mobile industry.
On the other hand, Intel is a giant with robust production capacity and huge capital under its belt. Its newly formed partnership with Lenovo and Motorola reinforces its determination to invade the tablet and smartphone segment. That said, Intel has an uphill task of breaking ARM’s stranglehold on architecture of mobile chips as they have found their way into many popular portable devices.
Intel’s first entry in the smartphone market will be the Atom Z2460 “Medfield” is a 1.6-2.0GHz single core chip with integrated PowerVR SGX 540 @400MHz, which will be followed up by Intel Atom Z2580 in the 1st half of 2013, which is a 1.8GHz dual core processor with integrated PowerVR SGX 544MP2 (dual core) @533MHz.