Study: Tablets are More Popular Than Computers for Watching TV Shows
Viacom recently performed a research on consumer behaviors and user experience in the tablet market. It showed that tablets have beaten computers for running full length TV (FLTV). About 15 percent of time spent watching FLTV occurs on tablet. Since the original iPad came into play, FLTV viewing on smartphone and desktops has declined. Popular genres people choose on tablets are music and comedy, which align more with mobile devices usage. People tend to watch shorter video with lightweight content on smartphone and tablet. Tablets are bigger than smartphone and users tend to watch longer clips, but they are not large enough to be used as the primary medium for watching full-length movies. Top genres viewed on TVs are sports, drama and science fiction. Aggressive tablet users are currently subscribers of Whispersync, AirPlay, Apple TV, Netflixers and MSO.