Sony May Choose A More Aggressive Strategy in Sub-$200 Segment Next Year
If Sony Xperia U and Xperia Tipo are any indication, the Japanese electronics giant might be getting ready to flood the entry-level segment next year. Knowing fully well that there’s a substantial market for low-cost Android smartphone, companies such as ZTE, Huawei, LG and Samsung don’t want to leave this possibility to chance. Sources from supply chain in Taiwan tell us that Sony is planning to venture big time into entry-level segment (sub-$200). The company may be prepping millions of sub-$200 smartphones, while some ODM sources say that the shipment could actually be lower than believed due to overlapping data from product portfolios.
Sony outsourced Foxconn for the production of Sony Xperia Tipo and other assemblers, such as Arima and Compal will also be assigned to produce Sony’s upcoming entry-level Android handsets.
Sony is an influential global electronics brand and affordable smartphones with Sony’s logo on it could be hard to pass on for most of us.
Sony’s top executives may be having an epiphany of Android demanding and shouting for cheaper Xperia models. Regardless of what strategy they choose, Sony is surely determined to escape the slump that seems to plague its business performance for the better part of the year.