RIM BlackBerry

RIM Seeks to Streamline its Operation

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RIM BlackBerryRIM (Research in Motion) is seeking numerous minor assets, including its cloud services provider, the NewBay. The Canadian company purchased NewBay, a provider of social networking, video and photos for computers and smartphones for around $100 million in October 2011.

The company is rolling out more sensible business strategies to stem its continuous decline. RIM was once one of the pioneers in the smartphone industry and it is struggling to keep consumers interested to its hardware and software solutions. The company hasn’t been able to effectively respond to a slew of devices running newer mobile platforms, iOS and Android.

NewBay was acquisitioned last year as a part of RIM’s previous plan to boot service revenue by altering the company’s course by focusing more on content delivery and messaging on all mobile devices. NewBay had more than 80 million subscribers when RIM intervened. The Dublin-based company uses its own servers to store media and deliver it to PCs, tablets, smartphones and other Internet-connected devices.

Unfortunately, RIM’s top executives, Mike Lazaridis and Jim Balsilie resigned recently after facing mounting pressure. Thorsten Heins, the new CEO, now begins a new strategic process that seems to be built around an upcoming OS version, the BlackBerry 10 (BB10).

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