LG Changes The Name of LG Optimus LTE to LG Optimus True HD LTE
LG recently announced that it will rename the LG Optimus LTE to Optimus True HD LTE. There are a few reasons that back this decision and LG believes change of name can help their marketing efforts. The phone has been distributed many countries and in the United States, it is called Nitro and Spectrum.
LG may also change the name as a way to hit the local rival, Samsung. But what exactly does LG Optimus True HD LTE mean? The term real HD is used to devices with 1080p (1920×1080 pixels) resolution; however the smartphone only features a display with 720p (1280×720 pixels) resolution.
LG knows that Samsung’s handsets don’t really support real HD capability and just like the Galaxy Nexus, they mostly use pentile screens. High-end Samsung devices use 1280×720 pixels (720p) resolution with less sub-pixels. In addition, LG thinks that Samsung’s display technology is inferior in terms of energy efficiency and color saturation. But display characteristics are often a matter of opinion, as some users may found vibrant hues and true blacks of Samsung’s display are much more attractive, although the colors don’t look natural sometimes.
LG is trying to convince consumers that their IPS displays can also be considered as true HD and are much better. Perhaps one day, we need to choose between phones with LG’s IPS or Samsung Super-AMOLED display.