European Carriers: Lumia Phones Sell Poorly?
Before the release of Lumia 900 in the US last week, Microsoft and Nokia offered the Lumia 710 and Lumia 800 for subscribers in European countries. The partnership between both companies was aimed to yield new mobile products that could rival those of Android and iOS. However, recent news told us that Nokia’s Windows-Phone devices aren’t doing so good. This could potentially mean the loss of an important market for Nokia. Four European carriers reported that Lumia smartphones are suffering from an image crisis caused by unreliable battery in the past. Lumia handsets are also overpriced and lack sufficient marketing campaigns. An executive from a carrier also said that no one comes into retailers and asks for a Lumia handset. Microsoft and Nokia didn’t respond to a request for comment.
Windows is a traditional platform for servers, desktop PCs and laptops; we literally grew up with it. Unfortunately, in the mobile industry, people seem to gravitate to other platforms, such as iOS and Android. Lumia phones are often viewed as handsets with less powerful hardware and at the same price; buyers can get Android phones with better features. Android is dominating the worldwide market, with more than 50 percent share in November 2011, according to Gartner, an industry analyst firm. Symbian was second with 16.9 percent share, a significant drop from 36.3 percent in 2010. iOS devices accounted for 15 percent, while Windows Phone grabbed a meager 1.5 percent share.